Having a differentiated competitive advantage is essential for business success, but do you truly understand your competitive qualities and how to turbo boost the drive for growth through differentiation-led objectives and strategies? To bring greater focus, Comms Vision 2023 will take a multi-faceted research-led approach to exploring why many organisations may only be scratching the surface of their competitive potential, and share insights into what is required to forge a long-term edge over competitors across the following four key categories...
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